• serving up island

    The island break

    Serving up island life

    In Jersey, our food is as fresh as the sea air. From field to fork in the time it takes for the tide to rise, it’s served just as nature intended. Tuck into a serving of island life, where friendships are nourished and moments are savoured.

    Serving up island life
  • rediscover jersey

    The island break

    An island of rediscovery

    In June 2016, we launched our new destination brand for Jersey. Jersey is not a city break. Or a country break. Or even a beach break. It’s ‘the island break’.

    An island of rediscovery
  • summer is here

    The island break

    Summer is here

    Summer is an island in tune with nature, bursting with unique culture, where you can revitalise in the fresh sea air. An island where you can reconnect and revitalise with family and friends, where bonds are strengthened and memories are made.

    Summer is here

Buy Jersey

Grow your business by working with Visit Jersey. We work with partners across the UK and Europe. Let's inspire visitors to discover Jersey.

Sell Jersey

It's only working together that we can tell Jersey's story. We are open to working with potential partners on fresh, bold and fun opportunities.

Latest news

  • Visit Jersey launch the Jersey Runcation Challenge
    Visit Jersey will be shining a light on the island’s active credentials, with a campaign in partnership with the sports app Strava.
  • Jersey Holiday To Be Won In Premier Holidays' Summer Channel Islands Campaign
    ersey Holiday To Be Won n Premier Holidays' Summer Channel Islands Campaign. Premier Holidays has unveiled a summer campaign to the Channel Islands and is giving agents the chance to win a holiday to Jersey to mark the launch.
  • Be Part of Out and About in Jersey
    Out & About is a social enterprise with the sole purpose of enhancing the island for both locals and visitors. The platform we have built provides businesses with a FREE marketing tool that can be used to drive more revenue not just during the summer season but also in the shoulder months.
  • 2020 Events - Share your dates with us!
    Promote your event to the travel trade. 2020 might seem some time away, but our travel trade partners are already planning their programmes for the year ahead. Inspire visitors to plan their next trip to Jersey around your event.
  • National Hotel Marketing Conference
    This year’s National Hotel Marketing Conference will take place on Thursday 4th July at the Hilton at St George’s Park, the National Football Centre of Excellence in Staffordshire.
  • Former easyJet director, Paul Simmons joins Blue Islands board
    Blue Islands has announced that former easyJet UK director and Chief Commercial Officer of Flybe, Malaysia Airlines and Cobalt Air, Paul Simmons, has joined the Blue Islands board as a non-executive director.

Annual change in the number of staying leisure visits

Changes in the volume of staying leisure visits to Jersey year-on-year (% change)

Total visitors by markets

Volumes of staying leisure visitors by markets

Meet Our Ambassadors

  • Meet Sophie
    Our Ambassador Programme

    Our Ambassador Programme enables visitors to discover Jersey in the words of the people who live here. From a wildlife expert to a sea swimmer to a shepherd and village deli owner, visitors can discover the life stories of Jersey’s ambassadors through the seasons. 

  • Our Mission
    Our Mission

    Our mission is to work collaboratively with the industry and government to promote tourism to and within Jersey in an innovative, economic and efficient way.

  • Performance & Reporting
    Performance & Reporting

    Attracting more visitors. Increasing spend. Contributing more to the Jersey’s economy. We consistently deliver against major KPIs.

  •  Jersey Destination Plan
    Jersey Destination Plan

    The plan is a shared statement of intent. It sets out future priorities and activities in a systematic way to grow island’s visitor economy through to 2020.

  • Our Team
    Our Team

    We are passionate about what we do and are proud to be making a difference for Jersey. We work collaboratively to tell Jersey’s story.

Market Spotlights

Around seven-in-ten visitors to Jersey are from the UK and the island enjoys excellent direct access from numerous airports as well as by sea from both Portsmouth and Poole.  The UK market generates visitors for Jersey across the whole year, and offers enormous growth potential over the coming years. 

In volume terms France is our second most sizeable market, and thanks to year-round ferry links offers great potential not just during the peak summer months.  Key opportunities are to ensure day-visitors go home wanting to return for an overnight stay, and that our island product meets the needs of French visitors.

Germany is a market that is greatly valued by Jersey’s tourism industry thanks to the propensity to typically stay for an entire week and a strong spend per day profile.  During the summer months Jersey enjoys direct air access from a number of German cities, and as one of the world’s most valuable outbound source markets for international tourism growing the German market is a key priority


You can view and apply for our current vacancies. If we have no current jobs listed, or if we aren’t advertising roles for the skills you have, consider sending us a speculative application.