• Serving up

    The island break

    Serving up island life

    In Jersey, our food is as fresh as the sea air. From field to fork in the time it takes for the tide to rise, it’s served just as nature intended. Tuck into a serving of island life, where friendships are nourished and moments are savoured.

    Serving up island life
  • rediscover jersey

    The island break

    An island of rediscovery

    In June 2016, we launched our new destination brand for Jersey. Jersey is not a city break. Or a country break. Or even a beach break. It’s ‘the island break’.

    An island of rediscovery
  • Rediscover

    The island break

    Rediscover Yourself

    Escape to an island where being at one with nature is more than a mantra, it’s close enough to touch. Retreat to a little world where you can disconnect with the devices and reconnect with your soul.

    Rediscover Yourself

Buy Jersey

Grow your business by working with Visit Jersey. We work with partners across the UK and Europe. Let's inspire visitors to discover Jersey.

Sell Jersey

It's only working together that we can tell Jersey's story. We are open to working with potential partners on fresh, bold and fun opportunities.

Latest news

  • JT Join Together for Jersey’s Big Weekend
    Visit Jersey is proud to announce a sponsorship partnership with JT for the Jersey Big Weekend. This new and exciting event for Jersey, set to take place from 28-30 March 2020, will inspire island residents to explore and rediscover the island’s wide-ranging attractions and experiences.
  • Baby gorilla joins the troop at Jersey Zoo
    Durrell is delighted to announce the birth of a western lowland gorilla at Jersey Zoo. During the early hours of Friday 15 November, 25-year-old Bahasha gave birth to a beautiful baby.
  • Le Hocq Tower - first season a success
    Le Hocq Tower in St. Clement has proved to be a hit with the public, with nearly 1,800 people taking the opportunity to look inside the Tower during its first season as an interpretation centre.
  • Condor Ferries Sold
    Condor Ferries has been sold to a consortium including Brittany Ferries and asset management firm Columbia Threadneedle Investments.
  • Grand Christmas Lights Switch On
    The 2019 Christmas Lights Grand Switch on will take place on Thursday 21 November.
  • Blue Islands selected to provide ATR expertise to Loganair
    Blue Islands has been chosen by Loganair as its strategic partner as Scotland’s airline commences a programme to introduce ATR aircraft to its fleet and will draw on Blue Islands’ 10 years of experience in ATR operations.

Annual change in the number of staying leisure visits

Changes in the volume of staying leisure visits to Jersey year-on-year (% change)

Total visitors by markets

Volumes of staying leisure visitors by markets

Meet Our Ambassadors

  • Meet Sophie
    Our Ambassador Programme

    Our Ambassador Programme enables visitors to discover Jersey in the words of the people who live here. From a wildlife expert to a sea swimmer to a shepherd and village deli owner, visitors can discover the life stories of Jersey’s ambassadors through the seasons. 

  • Our Mission
    Our Mission

    Our mission is to work collaboratively with the industry and government to promote tourism to and within Jersey in an innovative, economic and efficient way.

  • Performance & Reporting
    Performance & Reporting

    Attracting more visitors. Increasing spend. Contributing more to the Jersey’s economy. We consistently deliver against major KPIs.

  •  Jersey Destination Plan
    Jersey Destination Plan

    The plan is a shared statement of intent. It sets out future priorities and activities in a systematic way to grow island’s visitor economy through to 2020.

  • Our Team
    Our Team

    We are passionate about what we do and are proud to be making a difference for Jersey. We work collaboratively to tell Jersey’s story.

Market Spotlights

Around seven-in-ten visitors to Jersey are from the UK and the island enjoys excellent direct access from numerous airports as well as by sea from both Portsmouth and Poole.  The UK market generates visitors for Jersey across the whole year, and offers enormous growth potential over the coming years. 

In volume terms France is our second most sizeable market, and thanks to year-round ferry links offers great potential not just during the peak summer months.  Key opportunities are to ensure day-visitors go home wanting to return for an overnight stay, and that our island product meets the needs of French visitors.

Germany is a market that is greatly valued by Jersey’s tourism industry thanks to the propensity to typically stay for an entire week and a strong spend per day profile.  During the summer months Jersey enjoys direct air access from a number of German cities, and as one of the world’s most valuable outbound source markets for international tourism growing the German market is a key priority


You can view and apply for our current vacancies. If we have no current jobs listed, or if we aren’t advertising roles for the skills you have, consider sending us a speculative application.