Accessible tourism is one of the most under-serviced sectors in travel, yet the latest research shows it has the potential to drive significant business growth for operators that understand the market.
Visit Jersey is hosting the Accessible Tourism Workshop to help you improve access to your business and tap into a large and growing market. The main objective of this workshop is to improve your understanding of travellers with a disability, to enable you to personalise the experience, meet their needs and grow your share of this market. We will address any misconceptions you may have and demonstrate that being an accessible and inclusive tourism operator is a lot easier and more cost effective than you may think.
Date: 31 October 2018
Time: 14:00 – 16:30
Venue: Radisson Blu Hotel Jersey
Malcolm Ferey - CEO from Citizens Advice Jersey.
Discrimination (Disability) Jersey Regulations 2018 are having an influence on customer service and how we sell our Island as an accessible destination for holidays, conferences and business meetings. The legislation is as much about opportunities as it is about challenges. This workshop will guide you through the practicalities of complying with the law and highlight some of the common pitfalls as well as identifying some quick wins.”
Patrick Guyomard - Associate Director from Law At Work.
Access Audits – Assessing a site for disabled persons.
Sharon Peacock - Technical Director from Law At Work.
The law, the social model and its implications for the industry.
Jersey now has a Disability Strategy, and Disability Discrimination Legislation will come into force on 01 September 2018. Businesses and public access buildings will be allowed a two year 'grace period' to provide sufficient time to comply with the law, with regard to making physical adjustments to premises.
What is the market opportunity?
- The UK is Jersey’s core market and one in five of the UK population is disabled
- It is estimated that by 2025 more than a third of the UK’s population will be over 55
- People are living longer and staying active until much later in life, so making your business more inclusive you are future proofing your livelihood
- Ageing population in both volume and longer life expectancy is expected to lead to greater domestic tourism market for accessible travel
- 29% of our holiday visitors are aged 65 or older, so will be most likely to benefit from facilities that support those with mobility or sensory needs
- Disabled people tend to stay longer and spend more than average
This workshop will:
- Provide you with insights into different types of disabilities and the provision of services that they may require
- Provide you with helpful product and service tools for this market
- Assist you to effectively communicate your product offering to these visitors.
The agenda will cover:
- The statistics: visitor numbers, demographics and economic benefits of visitors with a disability
- Their needs: Understand the needs of this market throughout each stage of the visitor journey
- The product: Simple product adaptations to become more inclusive
- Best practice: Understand any legalities of service provision and give your staff confidence to best service all visitors with accessibility needs
- Learn from others: Hear from operators who have benefited from accessible tourism
- Next steps: We give you the contacts and resources you need to get started on your own accessible tourism plan.