SEARCH THEMES
Each month we focus content around keyword search terms that we know receive an uplift in traffic and that Jersey has relevant content to profile.
In August, the themes that we will focus content on, but aren’t exclusive, are the following:
- Adventure and Outdoors
- Beaches
- Bed and Breakfast
- Coasteering and Caving
- Kayaking and Water sports
- Surfing
We encourage you to look for ways to include content that is relevant to the above content themes within your own social plans.
NEW PAGES ON JERSEY.COM TO PROFILE
Each month we add to the existing content on Jersey.com, this content is written based around broader activity happening in the annual marketing plan, new product, events happening, or search traffic uplifts.
New pages to be aware of and promote:
Jersey Festival of Words 2019 – Bring your imagination out to play
Swim. Bike. Run. – Train with a view
Something wild is coming to Jersey – Take a walk in the wild side from 27 July
And for our French visitors:
Itinéraire à la journée – Explorez I’île de Jersey le temps d’une journée
AUGUST EVENTS
August focused events that we encourage you to promote to give visitors reasons to visit Jersey and provide some inspiration for what visitors can do when they are in Jersey in August are as follows:
AUGUST
23 July – 15 September All washed up 2
26 July – 11 August Funfair
02 August - Durrell at Dusk
03 - 07 August - Jersey Film Festival
08 August - Battle of Flowers Day Parade
09 August - The Battle of Flowers Moonlight Parade
11 August - Ladies Day
12 – 16 August Summer of Fun – Castle Kites
17 August - Electric Park
19 – 23 August Summer of Fun Wild Play Days e
25 August - The Halkett Hoedown
31 August - The Round Island Challenge
31 August 01 September - The Weekender Festival
AUGUST E-NEWS
Each month we distribute consumer e-news based on seasonal content, known annual search terms and events happening in Jersey.
We encourage you to communicate in your e-news with similar themes.
This month’s e-news will have a focus on:
- Last minute summer breaks
- Beaches
- Families
- Surfing
- Outdoors
- Heritage
ILLUSTRATE YOUR CONTENT
Visit Jersey has a bank of over 15,000 images for you to use to promote Jersey as visitor destination. Each month we’ll put together galleries of seasonal imagery that you can look to use to support your content. Look out for the July folder in the Media Library.
Media Library