August Content

SEARCH THEMES

Each month we focus content around keyword search terms that we know receive an uplift in traffic and that Jersey has relevant content to profile.

In August, the themes that we will focus content on, but aren’t exclusive, are the following:

  • Adventure and Outdoors
  • Beaches
  • Bed and Breakfast
  • Coasteering and Caving
  • Kayaking and Water sports
  • Surfing

We encourage you to look for ways to include content that is relevant to the above content themes within your own social plans.

Grève de Lecq

NEW PAGES ON JERSEY.COM TO PROFILE

Each month we add to the existing content on Jersey.com, this content is written based around broader activity happening in the annual marketing plan, new product, events happening, or search traffic uplifts.

New pages to be aware of and promote:

Jersey Festival of Words 2019 – Bring your imagination out to play

Swim. Bike. Run. – Train with a view

Something wild is coming to Jersey – Take a walk in the wild side from 27 July

And for our French visitors:

Itinéraire à la journée – Explorez I’île de Jersey le temps d’une journée
 

St. Aubin's Village

AUGUST EVENTS 

August focused events that we encourage you to promote to give visitors reasons to visit Jersey and provide some inspiration for what visitors can do when they are in Jersey in August are as follows: 

AUGUST

23 July – 15 September All washed up 2

26 July – 11 August Funfair

02 August - Durrell at Dusk 

03 - 07 August - Jersey Film Festival 

08 August - Battle of Flowers Day Parade

09 August - The Battle of Flowers Moonlight Parade

11 August - Ladies Day 

12 – 16 August Summer of Fun – Castle Kites

17 August - Electric Park 

19 – 23 August Summer of Fun Wild Play Days e 

25 August - The Halkett Hoedown 

31 August - The Round Island Challenge 

31 August 01 September - The Weekender Festival 

Festival

AUGUST E-NEWS

Each month we distribute consumer e-news based on seasonal content, known annual search terms and events happening in Jersey. 

We encourage you to communicate in your e-news with similar themes. 

This month’s e-news will have a focus on: 

  • Last minute summer breaks
  • Beaches
  • Families
  • Surfing
  • Outdoors
  • Heritage

ILLUSTRATE YOUR CONTENT

Visit Jersey has a bank of over 15,000 images for you to use to promote Jersey as visitor destination. Each month we’ll put together galleries of seasonal imagery that you can look to use to support your content. Look out for the July folder in the Media Library.