Business Confidence

VisitEngland Tourism Business Monitor – January 2017

The most recent wave of the VisitEngland Tourism Business Monitor took place in early January and entailed interviews with around 500 accommodation providers and 300 visitor attractions.  The study focussed on performance over the Christmas and New Year period along with a look ahead to expectations for 2017.

    Business Confidence

    Findings

    • The accommodation sector saw a softening of performance compared with the same period a year ago, and confidence regarding the future is less upbeat than was the case six months earlier
    • 56% of attractions reported higher visitor numbers over the Christmas and New Year period compared with a year ago, whereas only 42% of accommodation providers said that guest numbers were up
    • Larger businesses, both accommodation providers and attractions, are typically reporting a stronger performance than is the case for smaller businesses
    • Despite confidence having slipped, it remains the case that the majority of attractions (57%) and accommodation providers (51%) are predicting that 2017 will be better than 2016
    • Since the EU Referendum the proportion of accommodation providers saying that the number of enquiries they are receiving from UK residents has increased
    • The proportion of accommodation businesses that expect volumes of UK visitors to improve as a result of Brexit has increased since July from 45% to 50%
    • The number of attractions that say since the EU Referendum they have seen an uptick in enquiries from UK residents has risen from 3% immediately after the vote to 15% in the January 2017 wave of the survey
    • Looking forwards there are slightly more attractions believing that overall Brexit will result in growing admissions than believe think it will result in a decline, but there is a more pronounced sense of optimism regarding UK visitors, with 33% anticipating Brexit will result in an increase and just 5% forecasting a decrease