In 2017, we will continue to leverage Jersey's brand proposition to tell our island story that connects visitors to an emotive experience. Collaboration with our partners is central to distributing brand Jersey.
In Q1 we will launch three exciting campaigns to inspire new and existing visitors to discover the island break.
- Phase one of our summer campaign will launch in December 2016 and run until March 2017;
- Our winter campaign will run from January 2017 until March 2017 and will encourage visitors to experience Jersey this winter; and
- Working with Visit Guernsey, the promotion of the Channel Islands Heritage Festival will run from January 2017 until March 2017.