Working closely with transport partners to optimise investment and reinforce hero campaign messaging that Jersey is open and welcoming visitors this summer. A series of digital and social campaigns supporting awareness of new and existing flight and sea routes have been developed, helping position Jersey front of mind as a preferred island getaway. Partnered campaigns deliver extended audience reach and contribute to driving improved inbound tourism and positive growth of Jersey’s visitor economy.
In partnership with easyJet
Jersey is the perfect staycation closer to home and officially the sunniest spot in the British Isles. These key messages recently formed a social and CRM campaign targeting easyJet customers to enjoy a long lazy summer break on the sun-kissed isle of Jersey.
With demand for domestic travel growing, easyJet recently launched three new domestic flights from Jersey. New services operate to Newcastle, Bristol and Birmingham Airport. Flights start from 10 July.
Example digital ads
In partnership with British Airways.
Working in partnership with British Airways targeting the BA Executive Club Member, helping showcase Jersey as an alternative staycation destination.
‘The locals guide’ campaign highlighted destination appeal to build media frequency with a brand loyal audience who are travel-hungry!
Using British Airways digital platform provided the delivery of immediate content and the opportunity to share travel insights from local Jersey ambassadors on their top tips when visiting. Tips included their view on the most beautiful beach, the ultimate country walk, and the best thing to eat when on-island.
Example digital ad
In partnership with Jet2.com
Summer 2021 just got even hotter with five new routes starting from the UK to Jersey served by Jet2.com. Departure points are easily accessible up and down the UK with services flying from Newcastle, Manchester, Birmingham, East Midlands and London Stansted.
With an expanded Jet2.com and Jet2Holidays Jersey programme, a partnered digital and video campaign launched to support new routes. Development of a guide showcasing the many exciting things to see and do in Jersey covering outdoors, nature, beaches and food was mailed to customers based on their nearest departure airport served by Jet2
Example digital ad