February Content 2020

SEARCH THEMES

Each month we focus content around keyword search terms that we know receive an uplift in traffic and that Jersey has relevant content to profile.

In February, the themes that we will focus content on, but aren’t exclusive, are the following:

  • Active & adventure holidays 
  • Self-catering holidays 
  • Short breaks (weekend, city and European) 
  • Dog and pet friendly 
  • Luxury holidays 

We encourage you to look for ways to include content that is relevant to the above content themes within your own social plans.

Dog

FEBRUARY EVENTS

February focused events that we encourage you to promote to give visitors reasons to visit Jersey and provide some inspiration for what visitors can do when they are in Jersey in January are as follows:

FEBRUARY 

  • Taste Jersey 24 Feb - 29 Mar 
  • Galaxy Comic Con 2020 22 - 23 Feb 

FEBRUARY CALENDAR DATES AND SEASONAL FOCUS 

  • Valentine's Day - 14 Feb 
  • Half term 15 - 23 Feb 

We will start now to look ahead to publishing content that has a 'Spring Break' focus. 

 

Spring in Jersey

Campaign activity 

Little island. Big spirit.

For 2020, we are embracing our unique heritage and culture to share the rich stories that make little Jersey so special. We aim to promote Jersey as a year round destination, so our latest campaign will run across the whole of 2020. For phase one, from January to March, we are providing an incentive for our visitors to book in the winter, spring and summer months.

Our creative narrative will focus on what makes Jersey unique as a place in the world to visit. This campaign is about proudly asserting our cultural identity to the world. We are celebrating who we are as a people; our rich culture, history, language, customs and traditions that gives us our independent spirit and carves our unique niche as a destination brand.

All brought to life by the colourful Jersey ambassadors that make our visitor experiences unforgettable.

Cow

NEW CONTENT TO PROFILE 

Meet social influencer Sophie Hellyer – she chooses to embrace winter rather than escape it! This content is perfect for profiling Jersey’s outdoor winter proposition.  

Share her story with your visitors by accessing supporting imagery in the media library, sharing the edit hosted on the Visit Jersey YouTube page, or by using content from the following features page:


Calling all winter warriors... Hear the call in #theislandbreak

Sea swimming

Visit Jersey has a bank of over 20,000 images for you to use to promote Jersey as visitor destination. Discover galleries of seasonal and campaign imagery that you can look to use to support your content.