Similar to Q2, in Q3 2016, Germany delivered a call to action more often than any other market, led by ‘What to do in Jersey’ which appeared in 79% of German articles. Proactive pieces that talked about John Nettles visiting Jersey to explore the Nazi occupation of the Channel Islands noted that the Channel Island Occupation Society offers bunker tours (Gmünder Tagespost, Der Tagesspiegel). In addition, high-readership title Welt.de highlighted that the biggest oyster banks of the British Isles can be explored on Jersey during low tide.
82% of proactive German coverage featured an impact measure this quarter, up 21 percentage points from Q2. ‘Jersey URL’ was a key driver of this after coverage promoting Jersey’s Autumn Walking Week and the Eat Jersey Food Festival featured Visit Jersey’s web address for more information (Gastro Echo, Model Vita).