The Great Late Escape

Visit Jersey has launched an autumn digital campaign, running from 13 September – 31 October. Aligning with Jersey’s Rebalance campaign theme, the autumn message will position Jersey as The Great Late Escape with two creative iterations:​

FAMILY NARRATIVE​

Jersey's landscapes come to life in the golden autumn light. Capture magical moments as you explore miles of stunning coastline and countryside, on foot or two wheels, discovering our rich culture. Rebalance with friends and family, watching the sun set on a perfect day.​

COUPLE NARRATIVE ​

Reconnect and rebalance with an easy escape to Jersey this autumn. Less than an hour away, come and explore our dramatic coastline, miles of quiet and abundant country lanes and discover our unique history. Spend time in the great outdoors and build up an appetite for our local food, as fresh as the sea air.  ​

The Great Late Escape - Toolkit

St. Ouen's Bay

Trade activation 

The campaign will be supported by activity with Secret Escapes, a micro site of content will be published and an email distributed to their database, positioning Jersey as The Great Late Escape. This will profile the various experiences visitors can have in Jersey during September and October, and promote partners' special offers. 

Example creative  

Secret Escapes

Get involved 

We would like to invite you to upload autumn offers to the EXISTING MyListing Portal . 

Use the imagery in your own marketing activity available in Asset Bank to inspire visitors to book Jersey this autumn.​

Upload your events for the Autumn/Winter edition of What’s On to the NEW Jersey Portal by 23 September.