• serving up island

    The island break

    Serving up island life

    In Jersey, our food is as fresh as the sea air. From field to fork in the time it takes for the tide to rise, it’s served just as nature intended. Tuck into a serving of island life, where friendships are nourished and moments are savoured.

    Serving up island life
  • rediscover jersey

    The island break

    An island of rediscovery

    In June 2016, we launched our new destination brand for Jersey. Jersey is not a city break. Or a country break. Or even a beach break. It’s ‘the island break’.

    An island of rediscovery
  • summer is here

    The island break

    Summer is here

    Summer is an island in tune with nature, bursting with unique culture, where you can revitalise in the fresh sea air. An island where you can reconnect and revitalise with family and friends, where bonds are strengthened and memories are made.

    Summer is here

Buy Jersey

Grow your business by working with Visit Jersey. We work with partners across the UK and Europe. Let's inspire visitors to discover Jersey.

Sell Jersey

It's only working together that we can tell Jersey's story. We are open to working with potential partners on fresh, bold and fun opportunities.

Latest news

  • Events Jersey to host global CONIFA AGM
    Events Jersey will welcome the seventh CONIFA AGM to Jersey in January 2020. CONIFA, the Confederation of Independent Football Associations, is the football federation for all associations outside FIFA.
  • Trends in domestic overnight tourism in England - April 2019
    VisitEngland has released the latest findings from the Great Britain Tourism Survey which measures the volume and value of overnight tourism within Great Britain.
  • Patagonia visits Jersey
    Mountain, Surf and adventure clothing company, Patagonia, are visiting St Ouen’s Bay this summer, as part of their European Worn Wear Tour. Founded by pioneering adventurer, Yvon Choinard, the company stays true to its roots, by promoting and supporting environmental issues around the world.
  • Eat Local Challenge
    The Jersey Local Food Challenge will return at the end of August, challenging islanders to see how much of their weekly diet they can supplement with local produce. The challenge, which will run from 19 – 25 August, aims to educate people on how easy it is to make small changes to eat more sustainably and the health benefits that are derived from food with a lower carbon footprint.
  • German PR and Trade Tender
    Visit Jersey is seeking to appoint agency to oversee it’s PR and trade activities in German speaking markets. We are inviting suitable qualified providers to submit an expressions of interest.
  • June Passenger Arrivals 2019
    The June 2019 arrivals figures are sharply down on a year before due to the decline in Sea arrivals (by almost one-third) while Air arrivals saw a very modest 1% increase.

Annual change in the number of staying leisure visits

Changes in the volume of staying leisure visits to Jersey year-on-year (% change)

Total visitors by markets

Volumes of staying leisure visitors by markets

Meet Our Ambassadors

  • Meet Sophie
    Our Ambassador Programme

    Our Ambassador Programme enables visitors to discover Jersey in the words of the people who live here. From a wildlife expert to a sea swimmer to a shepherd and village deli owner, visitors can discover the life stories of Jersey’s ambassadors through the seasons. 

  • Our Mission
    Our Mission

    Our mission is to work collaboratively with the industry and government to promote tourism to and within Jersey in an innovative, economic and efficient way.

  • Performance & Reporting
    Performance & Reporting

    Attracting more visitors. Increasing spend. Contributing more to the Jersey’s economy. We consistently deliver against major KPIs.

  •  Jersey Destination Plan
    Jersey Destination Plan

    The plan is a shared statement of intent. It sets out future priorities and activities in a systematic way to grow island’s visitor economy through to 2020.

  • Our Team
    Our Team

    We are passionate about what we do and are proud to be making a difference for Jersey. We work collaboratively to tell Jersey’s story.

Market Spotlights

Around seven-in-ten visitors to Jersey are from the UK and the island enjoys excellent direct access from numerous airports as well as by sea from both Portsmouth and Poole.  The UK market generates visitors for Jersey across the whole year, and offers enormous growth potential over the coming years. 

In volume terms France is our second most sizeable market, and thanks to year-round ferry links offers great potential not just during the peak summer months.  Key opportunities are to ensure day-visitors go home wanting to return for an overnight stay, and that our island product meets the needs of French visitors.

Germany is a market that is greatly valued by Jersey’s tourism industry thanks to the propensity to typically stay for an entire week and a strong spend per day profile.  During the summer months Jersey enjoys direct air access from a number of German cities, and as one of the world’s most valuable outbound source markets for international tourism growing the German market is a key priority


You can view and apply for our current vacancies. If we have no current jobs listed, or if we aren’t advertising roles for the skills you have, consider sending us a speculative application.