#theislandbreak
In June 2016, Visit Jersey shared a fresh new approach to tell Jersey’s story, highlighting the power the island has to refresh and revitalise, reconnect and rediscover. Here's how we crafted a destination brand for Jersey with content and honesty.
Product Strategy
We play the role of trusted advisor, sharing the voice of the customer, acting as facilitator, identifying and presenting the opportunity for the industry. Find out how you can capitalise on increased interest and deliver remarkable experiences.
Marketing Strategy
Our key focus will be to grow destination awareness through brand positioning and advertising, acquisition of new best prospect segments and tactical activation to simulate bookings to Jersey, through content creation.
