Win, host and deliver great events
Events Jersey hosted its inaugural Steering Group on 21 March 2019 at The Royal Yacht. With over 35 partners attending including venues, experiences and DMCs, the workshop explored how Jersey can unleash the island's potential to win, host and deliver great events.
The ambition of Events Jersey is to fill the island in the shoulder seasons by:
- Attracting consumer and business events and festivals to Jersey principally out of the main season, aligning with the Jersey Destination Plan (refreshed January 2019, Recommendation 1).
- Working with event organisers to deliver experiences that generate and create lasting memories for event visitors, in line with the Jersey Product Strategy (published January 2018).
At the Steering Group, Meryl Laisney, Head of Product, Visit Jersey shared an update of Events Jersey's achievements to date and presented an overview of opportunities to collaborate with Events Jersey.
Margaret Mann, Senior Account Manager, Hills Balfour provided key insights to help partners understand the characteristics of the UK meetings and incentives market and explained the typical RFP process and expectations.
Steering Group Presentation Slides