An online survey conducted among 1,000 Germans citizens aged 18-74, all of who take at least one holiday a year, was conducted by Arkenford on behalf of Visit Jersey in late 2015.  Respondents all lived in areas of Germany that enjoyed direct summer air routes to Jersey in 2015.  Key findings include:

    • Germans remain some of the most prolific outbound holiday takers, and are one of the world’s most valuable source markets for international tourism
    • The Germans are not averse to holidaying within Germany, either for city-breaks or holidays in more scenic areas
    • Across most age groups a weekend short-break is the most often taken type of holiday, but for the more elderly a midweek short-break is favoured the most
    • Beach holidays and city breaks are by far the most frequently taken types of holidays by Germans
    • Going for a walk in the countryside or by the coast, visiting local markets and sunbathing are among the most popular activities undertaken on a holiday or short-break
    • The type of accommodation most preferred is self-catering or a 4 or 5-star chain hotel
    • When choosing accommodation, Germans are keen to ensure that there is secure parking, there is an onsite restaurant and that there are other pubs and restaurants nearby
    • Facebook, WhatsApp and YouTube are commonly used across all age groups, while Instagram is increasingly used among the younger age groups
    • When asked about what had influenced destination choice of their most recent trip there was variation by age, but overall personal experience, recommendations of friends and relatives and internet review sites such as TripAdvisor were most commonly cited
    • Only around 4% of the sample had visited Jersey at some point in the past but 13% have a strong intention to visit in the future
    • The most positive perceptions of Jersey were as a destination offering the opportunity of coastal and countryside walks, the attractiveness of the landscape and scenery and for the chance to escape from the usual daily routine
    • By contrast the attributes for which Jersey was perceived least strongly were the cost of getting there, the amount of time it would take to get there and being able to get in the car and drive straight there
    • When examining what it is that actually motivates Germans to pick a destination the most important attributes are the attractiveness of the scenery and landscape, having the time to relax, being close to the sea and beaches, the opportunity to go for coastal and countryside walks and that the destination offers good value for money