Jersey’s refreshed 2019 destination plan recommends identifying and cultivating events which offer long-term growth prospects and put Jersey on the map outside the main season.
Events Jersey are keen to develop a balanced and sustainable portfolio of events which capitalise on the strength of the island break brand, enhance Jersey’s international reputation and enhance the financial and societal wellbeing of the island.
For 2019, Events Jersey have launched an Incubator Marketing Programme, with budget to help the development of event marketing. This is not for the funding of event logistics or operation elements. The Programme is focused specifically on generating demand off-island to attract incremental visitors in the shoulder seasons through marketing support.
The programme will be piloted in 2019 and we are seeking two or three event partners to collaborate with us. Events Jersey will coordinate the agreed marketing activity, with input from the event partner.
Those interested in this Programme will be required to meet the criteria outlined below:
What isn’t eligible:
- Event infrastructure costs
- Community events
- One off-events
- Community/public holidays
- Touring events
- Business events
- Events owned/managed by the States of Jersey
Interested applicants should formally submit their event proposals in the first instance by emailing Meryl Laisney, Head of Product, firstname.lastname@example.org in no more than a paragraph as to why they should like to be considered.
Launch funds will be provided for one year only. This wouldn’t prevent support being given by Visit Jersey through other marketing support mechanisms.
At the end of 2019, we will evaluate the effectiveness of the programme through the Trade Satisfaction Survey to inform its future direction and development.