Marketing Strategy

We continue to promote Jersey as a year round destination, focusing resources on markets, territories & channels that represent the greatest potential for growth. Discover how we are inspiring even more visitors to explore the island break through our marketing strategy. 

Marketing Strategy

1. Bring brand Jersey to life 

Leverage our new brand proposition to tell our island story that connects visitors to an emotive experience.

2. Align best prospects to best channel

Right people, right place, right time, right message.

3. Capture, create & nurture visitor intimacy

Activate and engage visitors through relevant, breathtaking and bookable content. 

4. Build important partnerships

Distribute brand Jersey through partnerships with infuencers,  content creators, 3rd party brands  and travel partners. 

2019 Marketing Strategy

2018 Marketing Strategy

2017 Marketing Strategy

2016 Marketing Strategy