Association of Leading Visitor Attractions data for 2016


The Association of Leading Visitor Attractions has recently published admissions data for its more than 240 members during 2016. The figures reveal that:

  • Admissions increased by 7.2% on 2015
  • Scottish attractions saw the fastest pace of growth with a 15.6% increase
  • The top ten most visited attractions were all in London, headed by The British Museum with 6.4 million visits
  • The most visited attraction outside of London was Chester Zoo with 1.9 million visits, an increase of 12% on the year before
  • Cornwall attractions welcomed record numbers of visitors during 2016
  • Boosted by good summer weather some of the strongest results were reported by outdoor attractions and gardens – these included attractions that have invested in family-friendly activities such as the Magic Garden at Hampton Court Palace
  • Creative events and programming is said to be behind good growth at many National Trust sites
  • A number of churches that are part of the Churches Conservation Trust saw good growth, helped by their embracing ‘Champing’ (Church Camping)
  • Overall admissions in London were broadly in line with those of 2015
  • Participating attractions recognise the benefits that exist of sharing their admissions figures, ranging from the likes of the large publicly funded museums, major privately run attractions such as the Eden Project (1 million visits) through to the likes of Logan Botanic Gardens in Scotland (23,000)