Exit Survey Analysis - January to April 2019

There are seasonal variations as well as ‘one-off’ factors that impacted April, notably Easter being later in 2019 than in 2018; this bolstered the year-on-year comparison for leisure-related trips, while denting business travel. April’s weather was more favourable in 2019 than the case a year before.

Exit Survey

April 

  • Welcomed nearly 67,000 visits - 14% up on the same period in 2018
  • visitor nights just shy of 200,000 - 12% up
  • Overnight Holiday visits were 37,403 - 20% up
  • Holiday visitor nights were 136,274 - 17% up
  • The later Easter boosted Visiting Friends & Relatives (VFR) but not VFR visitor nights
  • Business visits declined 9% and Business visitor nights were 14% lower . 
  • A strong performance for Holiday day trip market but day trips for those undertaking a trip for miscellaneous reasons including ‘school trip’ were down on last April

January- April

There are seasonal variations as well as ‘one-off’ factors that impacted April, notably Easter being later in 2019 than in 2018; this bolstered the year-on-year comparison for leisure-related trips, while denting business travel. April’s weather was more favourable in 2019 than the case a year before.

  • Jersey had almost 162,000 visits generating 471,000 visitor nights, up 19% and 9% respectively (the first four months of the year typically account for 19% of annual visits and 16% of annual visitor nights)
  • Overnight Holiday visits is 32% higher than in the equivalent period of last year and the number of Holiday visitor nights is estimated to be up by 18%
  • All major source markets, except France and Ireland saw year-on-year growth, with an earlier start to charter routes helping to deliver more Germany visitors
  • UK residents accounted for four-in-five visitor nights
  • 79% of those visiting Jersey did so by Scheduled Air
  • There was growth in most duration of stay categories, except 4-6 nights

Rolling 12 months

  • A notable milestone for the rolling twelve months to April 2019 was 751,000 visits. The last calendar year during which there were more than three-quarters of a million visits was 2005. 
  • The average length of stay of those staying at least one night is 4.3 nights during the past twelve months.

Looking forward, we note a headwind that may be felt; customer sentiment in Europe for travel to sterling denominated destinations (UK and the Channel Islands) may weaken on the back of Brexit worries. 

The table below presents a visitor data for April 2019, the past three months, the year-to-date  and for the most recent rolling twelve months.  As always- the longer the time period reviewed the more reliable are the estimates. 

April 2019 Data