Exit Survey Analysis - January to July 2017

Provisional Exit Survey estimates suggest that the number of visits to Jersey during the first seven months of 2017 was 307,500 with visitor nights reaching 1.6 million. On-island expenditure is estimated on a quarterly basis, and during the period January to June it stood at £94.5m.

Exit Survey July

During the period January to July 2017, two-thirds of visits (66%) were made by Holiday visitors, 11% were visiting for Business reasons and 15% to spend time with friends and relatives. Most visitors (66%) were residents of the UK. One-in-six visitors were from France while 6% were residents of Guernsey.

Around one-in-seven visits are day trips, while among trips that last at least one night the average length of stay was 4.7 nights. Around 13% of visits so far this year have been seven-night stays.

Looking just at July, there were an estimated 98,300 visits to Jersey, generating 436,000 visitor nights on the island. 38% of visitors left the island by sea and 62% by air.

Across all trip purposes during the first seven months of 2017 43% of visitors were making their first visit to Jersey, but when looking just at Holiday visitors this proportion increases to 52%.

Although we are cautious when comparing a single month with that month the year before, this reveals the number of visits in July 2017 was 1% lower than July 2016. This July 2017 decline is largely due to fewer Visiting Yachtsmen and no Cruise Ship passenger visits.

The number of visitor nights in July is lower than a year before due to a decline in the number of 8+ night stays. This may reflect the impact of the Dance World Cup in July 2016 which generated visits that lasted for longer than one week.

The number choosing to have a Holiday in Jersey during July 2017 was up 4% compared with a year before.

The following table shows year-on-year comparisons, but please note that different data sets have be used; we are comparing data derived from the old Registration Cards with the newer Exit Survey information.

Jan - Jul Table 1

The charts that follow the table paint a picture of visits by month since the commencement of the Exit Survey, with splits by journey purpose, country of residence, duration of stay and mode of travel.

visit by purpose
country of res
duration of stay
visit by mode