Exit Survey Analysis - January to September 2017

Provisional estimates suggest that the number of visits to Jersey during the first nine months of 2017 was 623,200 with visitor nights reaching 2.5 million. Across the period January to September visitors are estimated to have spent £212m (4% up on same period last year) in Jersey, boosting businesses across a host of economic sectors. The total number of visits for the nine months was positive at 4% up on last year and Staying Leisure Visitor numbers continue to grow, now up 17% on January-September 2016. In addition to the increase in the number of Holiday trips, visitor numbers were higher than a year ago thanks to a stronger performance from the Cruise Ship and Business visits segments.

Exit Survey Jan to Sept 2017

The day visits segment still lags; 24% behind the same January-September period 2016.

During the period nearly seven-in-ten visits (69%) were made by Holiday visitors, 9% were visiting for Business reasons and 14% to spend time with friends and relatives.

Most visitors (64%) were residents of the UK, making this by far Jersey’s largest source market. One-in-five visitors were from France while 5% were residents of Guernsey. Differences in the average length of stay by market means that the UK accounted for 77% of all visitor nights in Jersey during the first nine months of 2017, whereas France accounted for 6%.

One-in-six visits are day trips. Among trips that last at least one night the average length of stay was 4.8 nights. Around 15% of visits thus far this year have been seven-night stays. Across all trip purposes 45% of visitors were making their first visit to Jersey, but when looking just at Holiday visitors this proportion increases to 53%.

Looking at September, there were an estimated 100,900 visits to Jersey, generating 400,000 visitor nights on the island. There were more visitors departing by air (63%) than by sea (37%).

During the core three-month period of July to September it is estimated that the volume of visits was 12% higher than a year ago, with visitor nights increasing by a more modest 3%. Visitor expenditure in July to September is estimated to have reached £119m, 17% higher than the equivalent period of 2016.

These figures come with a note of caution. September’s figures are influenced by a ‘calendar effect’. There were five Saturdays in September this year but only four in September 2016. Although it will have less of an impact, October’s figures will be impacted by the fact that October 2017 had four Saturdays whereas October 2016 had five Saturdays. Also the Super League Triathlon took place in Jersey on 23rd and 24th September, generating additional visitation from those participating in, delivering, and spectating at the event.

Table 1 Jan-Sept

The following summary table presents key data from the Exit Survey. There then follows a series of charts that illustrate visits by month since the commencement of the Exit Survey, with splits by journey purpose, country of residence, duration of stay, mode of travel and whether the visitor is making his or her first visit to the island.

Table 2 Exit Survey
Table 1 Colour Exit Survey
Table 2 Colour Exit Survey
Table 3 Colour Exit Survey
Table 4 Colour Exit Survey