In the three months to September 2018 visitors to Jersey spent an estimated £124m on the island, up 7% on the same period of 2017. This increase in the value of tourism was driven by a 3% increase in the number of visits (at 301,000) compared with the peak quarter of last year and the average amount earned per visitor night increasing by £5 to £9.
- Visitors who were in Jersey for a Holiday over the July to September period gave the destination a Net Promoter Score of 55, up from the 44 for the same three months of 2017
- The number of nights spent on the island across all journey purposes in the three months to September was 1% up on the equivalent period a year before (at 1.3 million)
- The number of overnight Holiday visits was 4% up in the three months to September but it was a challenging summer for Holiday day-trippers due to the unavailability of one of the Manche Iles Express vessels
The UK is Jersey’s most important market and in the peak summer months overall visit numbers were unchanged on the year before. Disruption meant visits from France dipped by 4%. Taking all visits by residents of Germany together (so including those who happen to visit for a day trip while holidaying in northern France) we see an increase of 1% on a year before. And focussing on visitor nights spent in Jersey by Germans, the picture is more positive with a 23% increase compared with July to September of 2017.
Despite the collapse of Skywork Airlines in late August it was a strong three months for visits from Switzerland, as it was for visits from Netherlands and also Ireland.
The cruise market enjoyed exceptionally strong growth with 40% more cruise ship passengers getting the opportunity to sample Jersey than was the case a year before.
By length of stay the ever-growing popularity of short-breaks is evident with 1-3-night visits up 31%. The number of stays lasting exactly seven nights is estimated to be 4% lower than for summer 2017.
Of those visiting for a Holiday 49% were making their first visit to Jersey in the period July to September 2018, down fractionally from 52% in the same three-month period of last year.
Looking at the picture for the first nine months of 2018 compared with 2017:
• Visitor spending has increased by 8% to £231m
• Overall visits are unchanged while visitor nights have fallen by 7% (602,000 and 2.3 million respectively)
• The number of overnight Holiday visits has fallen by 4% to 352,000, primarily due to reductions in spring
• The number of nights spent in Jersey by visitors from Germany has risen by 12%
• The proportion of Holiday visits that are by those making their first tirp to Jersey was 50%
The table below summarises September, the three months July to September, the year-to-date and the rolling twelve-month period including the September 2017 revision. The longer the time period under review the more reliable is the year-on-year change estimate courtesy of higher sample sizes.
September 2018 Statistics