Factory have been awarded the tender for the development of Jersey’s What’s On tourist publication for the next three years by Visit Jersey. Factory will develop the well known name in a new format, creating a new pocketable, convenient and quality offering for Jersey’s visitors to be retained throughout their stay and beyond.
Although Factory have published media in Jersey under Gallery, Places, Appetite, Direction and other brands for 12 years we have not, to date, applied our local publishing experience to a publication aimed directly at visitors. As keen consumers of tourist related publications and platforms around the world, Factory love a great tourist guide and feel that What’s On has great potential. By combining essential content and event listings with engaging features and a map, Factory plan to develop it into a best in class title. Published throughout the year with a new focus on the seasons and quarterly campaigns, What’s On will retain a high print run and wide distribution, built on the requirements set in previous years but with a more focused, curated approach to the guide.
Publisher, Ben Davies, said:
‘I’ve always loved the idea of developing a tourism focused publication and now that we have the opportunity to work with the newly invigorated Jersey campaign from Visit Jersey, I feel that now is the time to combine the efforts of our talented team with their new focus to develop the What’s On title as the best ever tourist guide for Jersey’.
Having watched the way in which Visit Jersey have developed the branding and marketing of Jersey over the last 12 months we felt that now was the time that we could engage and help develop a quality publication and platform for tourists to enjoy. We look forward to working closely with Visit Jersey to complement the work they do across other channels with a guide that shows the best of Jersey to all visitors. As a longstanding independant publisher with a focus on creativity and quality, we hope to engage the local creative community as we have done with our other titles and offer something different as an improvement to visitor guides that have gone before. We wel- come approaches from contributors and clients old and new who would like to be involved with the new What’s On project.
Keith Beecham, CEO of Visit Jersey, said:
‘A key priority for Visit Jersey is to promote tourism to and within Jersey. I am therefore delighted that following a rigorous selection process, supported by an independent assessor, we are today appointing Factory to produce and distribute What’s On. It is vital that once visitors step off the ferry or plane they are quickly able to obtain information that will help them plan their stay and make the most of #theislandbreak that they are about to enjoy.’
Anyone wishing to discuss working with us on What’s On over the next three years should contact Ben Davies on email@example.com
Download the What's On Media Pack