Visit Jersey 2018 Annual Report

We are pleased to publish our 2018 Annual Report which shows 725,000 visitors spent £268m in Jersey, up 3% and 10% respectively.

These results reflect the hard work of so many people and businesses. There is still lots to do and, together with our partners, we will keep showcasing all the wonderful reasons to visit Jersey in 2019.

Annual Report 2018

Visit Jersey Annual Report 2018

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Value of Tourism 2018

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Jersey Statistics
The past year brought a solid performance for Jersey's visitor economy, with 725,400 visits putting us on-track to achieve one million visitors by 2030. The total amount spent on-island by visitors was £268.3m.
Marketing Strategy
We continue to promote Jersey as a year round destination, focusing resources on markets, territories & channels that represent the greatest potential for growth. Discover how we are bringing brand Jersey to life.
Product Strategy
We play the role of trusted advisor, sharing the voice of the customer, acting as facilitator, identifying and presenting the opportunity for the industry. Find out how you can capitalise on increased interest and deliver remarkable experiences.