Led by Amanda Burns, CEO of Visit Jersey, the team is made up of individuals drawn from a wide variety of backgrounds and experience who are passionate about making a difference for Jersey. Through our network we gather market research, develop and maintain relationships with media and influencers, work with the trade and on-island partners to ensure that Jersey is being sold to the customer. Thanks to our digital expertise, we ensure that relevant content is distributed to the customer through the right channels at the right time. We work collaboratively to tell Jersey’s story.
Meet the team
Amanda was appointed CEO in August 2020. She reports directly to Visit Jersey's Board of independent directors and advises the Minister for Economic Development, Tourism, Sport and Culture and government on all aspects of the development, value and impact of tourism.
Amanda has over twenty years commercial and international experience in travel and tourism, leading sales and marketing teams for Great Western Railway, Tourism Ireland and bmi British Midland.
Rachel provides day-to-day support for the CEO and assists with the smooth running of the office and lead on financial and IT liaison with external accountant and IT suppliers.
Georgina works with the Head of Marketing to implement marketing and communications strategies to drive destination awareness.
Rebecca is responsible for developing content to support marketing initiatives and executing Visit Jersey's PR programme.
This role leads on creating, managing and delivering seasonal marketing campaigns that leverage the destination brand. The focus of this role is to help connect visitors to an emotive bookable experience and build Jersey’s tourism brand and reputation.
Ruth provides research and insights to help the team make evidence-based decisions and generate attributable outcomes from marketing, product and trade activity.
Oliver provides leadership for all Corporate Service issues. He ensures relevant information is available to potential and actual visitor and oversees the successful operation of the Tourist Information Centre (TIC).
Meryl is responsible for developing and implementing a strategy for supporting the development of the tourism product, including events that will enhance Jersey’s competitiveness and deliver increased visitors.
The Product Executive will drive product improvements by raising productivity through the development of a year-round visitor economy and support industry during the recovery of Covid-19.
Jennie helps develop and mentor tourism industry partners to be more competitive, grow their sales, elevate the visitor experience and develop their product. Jennie supports Jersey’s tourism industry to develop year-round visitor experiences, fosters growth through partnerships, workshops, training and is an invaluable resource for industry at large. Specifically, Jennie manages the partnership programme for the accommodation and activity sector, building industry engagement with STR and the AA.
Amy is responsible for increasing tourism export earnings, targeting increased events visitor numbers and spend primarily in the shoulder seasons through business development and marketing activities. Amy's role is to attract and facilitate events through guidance, support and leadership.
Sarah's previous 'Head of Trade' roles have focused on optimising sales, negotiating contracts and maximising distribution, whilst nurturing and enhancing relationships in the UK and European markets. These positions were held with well know travel industry brands such as Eurocamp Holidays, Cirque du Soleil and Virgin Holidays.
Rhys Powell, Sales & Marketing Director, Hills Balfour has been appointed to influence travel distribution and specifically identify, court and capture new sources of visitors via off-island travel trade buyers on behalf of Visit Jersey. This will include traditional tour operators, OTAs, and carriers, both scheduled and charter.
Meet the board
Amanda was appointed CEO in August 2020. She has over twenty years commercial and international experience in travel and tourism, leading sales and marketing teams for Great Western Railway, Tourism Ireland and bmi British Midland. She has also consulted for airports and airline alliances.
Kevin provides interim management and consulting services to a number of organisations in Jersey, as well as being a non-executive director for a number of Jersey companies.
Catherine is the Co-Founder and MD of 101 Holidays Ltd a portal of five unique travel inspiration websites with over four million users per annum. Working alongside top travel journalists, Catherine heads up the business, working with around 300 of the UK’s top travel companies and accommodation providers.
Amanda has held a number of Non-Executive Directorships, which has included Corney and Barrow Bars Ltd, Yates Group plc,and Visit Bath Limited, as well as owning a number of hotels, including a small luxury hotel in Bath.
She has extensive Executive experience in the hospitality industry. As a consultant, she created vibrant, market-leading brands from scratch, such as All Bar One and Ha!Ha! Bar and Canteen, which achieved significant profitable growth, and have proven to be sustainable.
She also acquired and transformed a nursing care business from underperforming into a profitable company, successfully sold to a leading healthcare provider.
She has retail experience from her time as Food Director at Fortnum and Mason.
Tim is MD of La Mare Wine Estate & Distillery, a director of the Jersey Royal Vodka Company and a Trustee of Jersey Hospice Care. He was named SME Director of the Year in the 2017 national IoD Awards and the business he leads has previously won awards for Green Business Tourism and Business of the Year in Jersey. La Mare has also achieved Eco active leader status under his direction. Tim’s strategic leadership and operational experience spans across Tourism, Retail and Food & Drink manufacturing for the past 30 years. He is passionate about the environment and rugby.
Mike oversees the development and direction of Les Ormes' operation across all aspects. Key products being 68 units of self catering, residential houses plus various sports products including a golf course, indoor football, tennis, netball, gym, pool and various concessions from retail, beauty, catering, high ropes, swim school.
Patrick Burke is the owner and Managing Director of the award-winning Atlantic Hotel and Ocean Restaurant and co-owner of Mark Jordan at the Beach. Patrick has an Honours Degree in Hotel and Catering from the University of Surrey and more than 30 years’ experience in the hospitality industry. He served as a Director of Small Luxury Hotels of the World for the best part of 20 years which included three years as Chairman. Patrick co-founded the Luxury Jersey Hotels consortium which he chairs. He is a Fellow of the Institute of Hospitality and a member of the Master Innholders and has been granted the Freedom of the City of London.