Visit Jersey was formed on 26 September 2014 and began trading on 30 March 2015. As the tourist body for the States of Jersey, Visit Jersey's mission is to promote tourism to and within Jersey in an innovative, economic and efficient way to deliver on our vision of a vibrant, sustainable, tourism industry.
We aim to ensure that tourism to Jersey thrives by working in partnership to build the sector’s successes and secure a sustainable future for our tourism businesses and for our visitor experience across Jersey.
Visit Jersey’s long term priorities are to:
- Inspire visitors from overseas to visit and explore Jersey
- Maximise public investment through partner engagement
- Advise government and the industry on tourism issues, particularly those affecting our competitiveness.
The annual report summarises the key activities undertaken over the financial year, commenting on our operating environment and key achievements.
Visit Jersey identified an error in September 2017 data which impacted on the 2017 visitor economy numbers. Please note the revision to the data here.
2015 Annual Report
2015 Financial Statements
2015 Business Plan
2016 Annual Report
2016 Financial Statements
2016 Business Plan
2017 Business Plan
2017 Annual Report
2017 Financial Statements
2018 Business Plan
2018 Financial Statements
2018 Annual Report
2019 Business Plan