Republic of Ireland

An online survey conducted among 500 Dutch citizens aged 18-74, all of who take at least one holiday a year, was conducted by Arkenford on behalf of Visit Jersey in late 2015.  Key findings include:

    • The Irish often holiday abroad, with less than one-in-four having made their most recent holiday within their own country
    • Across all age groups a ‘weekend short-break’ was the most commonly taken form of holiday
    • City breaks, beach holidays and holidays in rural areas are the types of holiday taken most often
    • Going out for a special meal, visiting local markets and going for a walk in the countryside or by the coast are among the most popular activities undertaken on a holiday or short-break
    • The type of accommodation most preferred is self-catering, followed by a 4 or 5 star chain hotel
    • When choosing accommodation, the Irish are keen to ensure that there are pubs and restaurants nearby, that credit cards are accepted and that tea and coffee making facilities are available
    • By far the most preferred methods of reaching a short-break destination are flights from an airport less than an hour away from home with a flight time of less than two hours
    • Facebook and YouTube are commonly used across all age groups, while Instagram is particularly important for the younger groups
    • When asked about what had influenced destination choice of their most recent trip there was variation by age, but overall personal experience, recommendations of friends and relatives and Internet review sites such as TripAdvisor were most commonly cited
    • Only around one-in-seven of the sample had visited Jersey at any point in the past
    • The most positive perceptions of Jersey were as a destination being close to the sea and beaches, the opportunity to go for countryside or coastal walks and the attractiveness of the scenery and landscape
    • By contrast the attributes for which Jersey was perceived least strongly were cost of getting there, the amount of time to get there and being able to get in the car and drive straight there
    • When examining what it is that actually motivates the Irish to pick a destination the most important attributes are spending quality time with family and friends, having fun and laughter, the destination offers good value for money, having time to relax and a chance to escape from the usual daily routine