Super League Triathlon (SLT) is a spectator-friendly race series which gives triathlon fans an action-packed and up-close experience. Super League races are focused on attracting a new generation of audiences with the aim of fostering and inspiring future champions and promoting a healthy lifestyle for the wider community. From the moment that Jersey won the right to host the event in 2017, our intention was not just to promote the SLT week in Jersey, but encourage the world fall in love with Jersey by making the full use of the opportunities to promote the island break. Jersey is proud to partner with SLT, and we look forward to sharing our island with the rest of the world.
RBC Super League Triathlon returned to Jersey’s waterfront in September 2018 welcoming 55 of the world’s best athletes to the island and over 10,000 unique spectators. Shining a light on Jersey’s sporting event capabilities, research recorded a growth of over 20% year-on-year of the number of unique spectators at RBC Super League Triathlon Jersey.
As a catalyst for the island’s tourism development, findings indicated that over 2,100 visitors attended the event, generating an additional visitor spend of £397,000. This compares to £185,000 in 2017. These visitors generated 3,800 additional visitor nights in Jersey, compared to 1,700 last year. 47% of visiting spectators said they came specifically for the event and a further 2% noting it was an important factor in their decision to visit.
These figures exclude athletes, officials and visiting media, which suggest a further benefit to the visitor economy of £130,032. The combined addition to the visitor economy spend was £527,000. For an overview of the 2018 event, read the press release here.
The downloadable Event Report (2017) below explores the sports tourism opportunity and the value of the SLT to #theislandbreak.
The Victory Lap outlines opportunities for you to get involved in this year's event. This is our opportunity to showcase the island at its sparkling best to the world. Olympic gold winners, sporting legends, thousands of spectators from across the UK and Europe, local and national media, locals too, your island needs YOU to help create an epic, unforgettable experience.
2017 Event Report
2018 The Victory Lap