Jersey’s not a summer fling, it’s a year-long sunshine feeling.
We’re delighted to launch our autumn campaign, which is an evolution of Jersey. Curiously Brit...(ish). We're inviting visitors to roll out a picnic rug and take in a fiery sunset over the Atlantic sea, forage for wild blackberries on gentle country lanes that lead to crystal clear views over France, bask in late-summer embers over al fresco aperitifs, then paddle their feet in sheltered bays when our waters are at their warmest.
The spring/summer campaign delivered a strong performance, driving an increase in the appeal of Jersey in the UK. For those audiences seeing our Jersey. Curiously Brit...(ish) campaign, the appeal of the destination increased by 20%, indicating that the messages have a positive impact on how Jersey is perceived and considered amongst travellers.
Building on this success, the autumn campaign is an evolution of Jersey. Curiously Brit...(ish). It aims to drive awareness and interest in Jersey as a holiday destination for all seasons, with a focus on bookings from September to November. It encourages prospective visitors to think differently about Jersey and tap into their motivations to travel out of season, by serving up creatives that offer a refreshingly different twist on the familiar British break. We will surprise and delight them with curiously continental influences providing them with compelling reasons to visit.
Getting to Jersey
Travel by sea from two major UK ports or jump on a short flight from over 20 UK airports, and in just under an hour your customers will feel the sand between their toes as the sun sinks over the warmest part of the British Isles.
Closer to home
Jersey is the sunniest spot in the British Isles. So, if your customers are looking for an easy escape to a destination that is closer to home, where English is widely spoken and a place to dip a toe in turquoise waters or bask in the afternoon sun, then Jersey has it all.
This trade toolkit contains a creative overview of the campaign, example ad concepts and example imagery for inspiration in your own channels as well as creative messaging.
Download the Curiously Brit...(ish) Autumn Campaign Creative Guidelines Pack
Download your travel guide to the most exotic spot in the British Isles
Discover the Brit…(ish) side of the Channel
Whether curious about history, culture or have a love of the great outdoors, Jersey has something for everyone. It’s not a city break, or a country break, or a beach break. Jersey is all of these things and more.
Moment Making Itinerary
Register for Visit Jersey’s Media Library and gain access to a wide range of campaign imagery. Don’t forget - you can also share your own imagery in the library. This is your opportunity to inspire visitors to discover Jersey’s exotic side through your unique experiences, events and promotions.