March Content 2020

SEARCH THEMES

Each month we focus content around keyword search terms that we know receive an uplift in traffic and that Jersey has relevant content to profile.

In March, the themes that we will focus content on, but aren’t exclusive, are the following:

  • Active and adventure holidays 
  • Rock climbing and abseiling
  • Wellbeing (spa, yoga, retreats, wellness)
  • Golf
  • Music and festivals
  • Scenic and countryside 

We encourage you to look for ways to include content that is relevant to the above content themes within your own social plans.

Yoga in field of daffodils

MARCH EVENTS

March focused events that we encourage you to promote to give visitors reasons to visit Jersey and provide some inspiration for what visitors can do when they are in Jersey are as follows:

 

Looking forward

We will now start looking at creating content around Heritage, Culture and Liberation 75.

Campaign activity 

Little island. Big spirit.

For 2020, we are embracing our unique heritage and culture to share the rich stories that make little Jersey so special. We aim to promote Jersey as a year round destination, so our latest campaign will run across the whole of 2020. For phase one, from January to March, we are providing an incentive for our visitors to book in the winter, spring and summer months.

Our creative narrative will focus on what makes Jersey unique as a place in the world to visit. This campaign is about proudly asserting our cultural identity to the world. We are celebrating who we are as people; our rich culture, history, language, customs and traditions that gives us our independent spirit and carves our unique niche as a destination brand.

All brought to life by the colourful Jersey ambassadors that make our visitor experiences unforgettable.

Corbiere sunset

NEW CONTENT TO PROFILE

The Great Knitting Ban 

Little tales. Big yarns

Jersey’s Notorious Knitters’ Ever wondered why our jumpers are called jerseys? Let us spin you a yarn of nets and needles, daring deeds and notorious knitters, snitches and close stitches on the run from the law... Let us loop you in with the reel story of why Jersey wool is seriously cool.

This content is light-hearted and fun. It introduces a quirky story to bring Jersey to life as a destination for potential visitors. At the same time the content highlights relevant experiences to be enjoyed on island. 

Share on your channels to entertain, excite and inspire.  

Knitting Ban fishermen

ILLUSTRATE YOUR CONTENT

Visit Jersey has a bank of over 20,000 images for you to use to promote Jersey as visitor destination. Discover galleries of seasonal and campaign imagery that you can look to use to support your content.