The key focus is to grow destination awareness through brand positioning and advertising, acquisition of new best prospect segments and tactical activation to simulate bookings to Jersey, through content creation.
Prior to Covid, visitor numbers and expenditure in Jersey had been increasing, and 2019 saw the highest number of holidaymakers coming to Jersey since 2001, with 439,200 overnight holiday visitors. Visitors spent 2.7m nights in Jersey in 2019 of which 70% were for a holiday.
The International Passenger Survey (“IPS”) run by the Office for National Statistics in the UK was halted in March 2020 because of the coronavirus pandemic, so the most recent full set of data for the UK was from 2019. The IPS has now resumed.
Visit Jersey Survey
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