We continue to promote Jersey as a year round destination, focusing resources on markets, territories & channels that represent the greatest potential for growth. Discover how we are inspiring even more visitors to explore the island break through our marketing strategy.
1. Bring brand Jersey to life
Leverage our new brand proposition to tell our island story that connects visitors to an emotive experience.
2. Align best prospects to best channel
Right people, right place, right time, right message.
3. Capture, create & nurture visitor intimacy
Activate and engage visitors through relevant, breathtaking and bookable content.
4. Build important partnerships
Distribute brand Jersey through partnerships with infuencers, content creators, 3rd party brands and travel partners.
2018 Marketing Strategy
2017 Marketing Strategy
2016 Marketing Strategy