We continue to promote Jersey as a year round destination, focusing resources on markets, territories & channels that represent the greatest potential for growth. Discover how we are inspiring even more visitors to explore the island break through our marketing strategy.
1. Bring brand Jersey to life
Leverage our new brand proposition to tell our island story that connects visitors to an emotive experience.
2. Align best prospects to best channel
Right people, right place, right time, right message.
3. Capture, create & nurture visitor intimacy
Activate and engage visitors through relevant, breathtaking and personalised content.
4. Partner with the industry
Work with our partners to better distribute brand Jersey and generate sales.
2017 Marketing Strategy