Marketing Strategy

We continue to promote Jersey as a year round destination, focusing resources on markets, territories & channels that represent the greatest potential for growth. Discover how we are inspiring even more visitors to explore the island break through our marketing strategy. 

Marketing Strategy

1. Bring brand Jersey to life 

Leverage our new brand proposition to tell our island story that connects visitors to an emotive experience.

2. Align best prospects to best channel

Right people, right place, right time, right message.

3. Capture, create & nurture visitor intimacy

Activate and engage visitors through relevant, breathtaking and personalised content.

4. Partner with the industry

Work with our partners to better distribute brand Jersey and generate sales.

2017 Marketing Strategy