The key focus is to grow destination awareness through brand positioning and advertising, acquisition of new best prospect segments and tactical activation to simulate bookings to Jersey, through content creation.
Due to Covid, Jersey has not been able to conduct the ongoing Exit Survey to provide details of visitor numbers and expenditure from April 2020 to the end of 2021. The survey is resuming in early 2022 and the monthly visitor reports will again be uploaded to the website as they become available.
As with Jersey’s Exit Survey, the International Passenger Survey run by the Office for National Statistics in the UK was halted in March 2020 because of the coronavirus pandemic, so the most recent full set of data for the UK was from 2019.
Visit Jersey Survey
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