An online survey conducted among 1,000 Dutch citizens aged 18-74, all of who take at least one holiday a year, was conducted by Arkenford on behalf of Visit Jersey in late 2015.  Key findings include:

  • The Dutch often holiday abroad, with only one-in-four having made their most recent holiday within their own country
  • Across all age groups a ‘weekend short-break’ was the most commonly taken form of holiday, although those aged 65+ were almost as likely to be found taking a midweek short-break
  • City breaks, beach holidays and holidays in rural areas are the types of holiday taken most often
  • Going for a walk in the countryside, visiting local markets and sunbathing are among the most popular activities undertaken on a holiday or short-break
  • The type of accommodation most preferred is self-catering, followed by a 4 or 5 star chain hotel
  • When choosing accommodation, the Dutch are keen to ensure that there are pubs and restaurants nearby, that there is secure parking and that tea and coffee making facilities are available
  • By far the most preferred methods of reaching a short-break destination are driving, or taking a flight from an airport less than an hour away from home
  • Facebook and YouTube are commonly used across all age groups, while WhatsApp is particularly important for the younger groups
  • When asked about what had influenced destination choice of their most recent trip there was variation by age, but overall personal experience, online travel agents and tour operator websites and websites promoting a destination were most commonly cited
  • Less than 10% of the sample had visited Jersey at any point in the past
  • The most positive perceptions of Jersey were as a destination with the opportunity to go for countryside or coastal walks, being somewhere that had never been visited before and the attractiveness of the scenery and landscape
  • By contrast the attributes for which Jersey was perceived least strongly were cost of getting there, activities to keep children entertained and being able to get in the car and drive straight there
  • When examining what it is that actually motivates the Dutch to pick a destination the most important attributes are enjoying some peace and quiet, having time to relax, the attractiveness of the scenery and landscape, spending quality time with family and friends and the destination offering value for money