Exit Survey Analysis – January 2018

Provisional estimates suggest that the number of visits to Jersey during January 2018 was 22,000. This figure is 19% up on the same month in 2017. Total visitor nights reached almost 70,000, with an average length of stay of 3.7 nights. Looking at the past three months (November 2017 to January 2018) the number of visits stood at more than 75,000 while 265,000 visitor nights were spent on the island.

With comparatively low volumes of visits at this time of year it is better to look at the year-on-year situation across a rolling three-month basis. The overall number of visits is 29% up on the same period a year before, while the number of visitor nights is 2% down, reflecting a reduction in average length of stay.

winter figures

Across the past three months:

  • 37% of visits to Jersey were for a Holiday and witnessed growth of 45% (compared to November 2016 to January 2017)
  • 30% were for Business, which has seen 35% growth
  • 26% were Visits to Friends or Relatives and seen 22% growth

As is the case across the full year, the UK is Jersey’s key source market during winter months, and encouragingly in the three months to January 2018 there were 38% more visits from this market than during the equivalent period a year before. Visits from France were up fractionally, while visits from Guernsey also improved across the three months, although figures for January itself were negative.

There have been an increased number of visitors travelling to Jersey in the past three months by both Scheduled Air and Scheduled Ferry services. The majority (85%) of visits across the past three months have been by Scheduled Air.

Looking at visits by duration of stay reveals growth across all categories apart from those lasting eight or more nights, a segment that constitutes a very small segment of the market at this time of year.

The next chart shows the rolling three-month average length of stay for Holiday visits. Winter stays are shorter than summer, but for the three months to January 2018 the average length of stay was ahead of a year ago.

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The following summary table presents key data from the Exit Survey, but it is recommended to focus more on the data for the rolling three, and rolling twelve months, periods, rather than that for a single month, as this can be influenced by comparatively low sample sizes, especially during the quitter months of the year. Year-on-year changes on a rolling twelve-month basis will be available once data through to June 2018 exists.

There then follows a series of charts that paint a picture of visits by month since the commencement of the Exit Survey, with splits by journey purpose, country of residence, duration of stay, mode of travel and whether the visitor is making his or her first visit to the island.

table 3
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