Exit Survey Analysis – January to April 2017

Provisional estimates suggest that the number of staying leisure visits to Jersey during the first four months of 2017 was 78,600, up 19% on the same period last year.

Exit Survey Analysis – January to April 2017

The number of all visits to Jersey during the first four months of 2017 was 137,700. On average, visits to Jersey during the first four months of the year lasted a little more than four nights.

During the period January to April 2017, nearly three-in-five visits (59%) were made by Holiday visitors, 15% were visiting for Business reasons and 18% to spend time with friends and relatives. Most visitors (74%) were residents of the UK, making this by far Jersey’s largest source market. One-in-eight visitors were from France during the first four months of the year while 7% were residents of Guernsey. These four early months of the year should not be taken as indicative of trends for the rest of the year.

Looking just at April, there were an estimated 58,300 visits to Jersey, generating almost 240,000 visitor nights on the island. It is evident that the Quarter 1 trend of good growth in overnight holiday visits continued, but day trips and other types of overnight visits saw year-on-year declines.

Across all trip purposes during the first four months of 2017, 35% of visitors were making their first visit to Jersey, but when looking just at holiday visitors this proportion increases to 46%.

The way tourism statistics were collected changed last year which means we do not have a meaningful set of comparable data for the 2016 January to April period. However, if we look at Exit Survey results for those who cited a type of accommodation that would likely have fallen under the ‘registered’ category, we can create approximations and this is presented in the following table:

Exit Survey Analysis – January to April 2017

It is important to recognise that these comparisons are, at best, indicative, as we cannot compare true like-for-like figures. The following charts show the cumulative number of visits during 2017 by purpose and by country of residence.

Cumulative visits by purpose
Cumulative visits by CoR