Exit Survey Analysis – January to May 2017

Provisional estimates suggest that the number of visits to Jersey during the first five months of 2017 was 213,200.

During the period January to May 2017, nearly two-thirds of visits (63%) were made by Holiday visitors, 14% were visiting for Business reasons and 16% to spend time with friends and relatives. Most visitors (70%) were residents of the UK, making this by far Jersey’s largest source market. One-in-seven visitors were from France during the first five months of the year while 7% were residents of Guernsey.

Exit Survey Analysis – January to May 2017

On average visits to Jersey during the first five months of the year lasted four nights.

Looking just at May, there were an estimated 75,500 visits to Jersey, generating almost 293,000 visitor nights on the island. It would appear to have been a better month than was April for Business visits, explained by April having been when Easter fell this year. The number of day-trip visits is estimated to have reached almost 11,000 during the month, helping to explain a boost in the number of visits from France.

Across all trip purposes during the first five months of 2017 41% of visitors were making their first visit to Jersey, but when looking just at Holiday visitors this proportion increases to 51%.

We do not have a meaningful set of comparable data for the January to May period of 2016. However, if we look at Exit Survey results for those who cited a type of accommodation that would likely have fallen under the ‘registered’ category, we can endeavour to create approximations of the old metrics, and this is presented in the following table.

Exit Survey Analysis – January to May 2017

The following charts paint a picture of visits by month since the commencement of the Exit Survey, with splits by journey purpose, country of residence, duration of stay and mode of travel.

Purpose May
CoR May
Transport May

Exit Survey Analysis Report - January to May