Adventure Tourism is rapidly evolving as visitors seek experiences which connect with the environment, history and culture of the area. Increasingly, a tourism product is what you buy; an experience is what you remember. To meet these changes, Derek Hairon at Jersey Kayak Adventures has added to his extensive portfolio of sea kayak awards and experience to become the first nationally endorsed British Canoeing guide in Jersey.
The guide endorsement supports and recognises the additional skills required when fulfilling a guiding role on sea kayak tours and expeditions worldwide.
During the process to become an endorsed kayak guide candidates undergo training in key areas; Camp Craft and Expedition Skills, Environment and Sustainability, Leadership, Customer Experience, Trip Planning and Organisation. Guides must also have paddle-sport leadership qualifications and submit a detailed portfolio of their guiding experience.
Derek Hairon from Jersey Kayak Adventures commented:
"Achieving this award keeps us ahead of the game as client expectations continuously evolve. This is a great way to promote our expertise and experience to visitors and locals" .
Derek's experience and qualifications allow Jersey Kayak Adventures to market training courses for local and overseas sea kayakers to become British Canoeing endorsed kayak guides. Already the business is seeing an increase in clients coming to Jersey to develop their advanced kayaking and leadership skills.