On 12 July 2017, LibertyBus launched their Summer Campaign, aimed at tourists to show off the island and encourage visitors to use public transport. The campaign shows off some of our most beautiful destinations, along with route numbers and has been created to give visitors inspiration on places to discover.
After a huge campaign on signage and advertising, LibertyBus feel that their latest campaign assists both tourists and locals alike.
Jess Stanier, Marketing Manager at LibertyBus said: ‘I am really excited about this campaign, it is a different look for us – we’ve tried to inject some fun, more visual images and specific location related. It is great to see the vehicles driving around with some ideas of what the visitor can find at each site on route!’
The vehicles include two double deckers, internal panels on buses and external advertising on the station too.