Launching this spring, the 'locally grown' Out and About platform provides a free one-of-a-kind marketing tool for the Jersey hospitality & marketing industry. O&A is a social enterprise whose purpose is to enhance island life for locals and visitors alike, and sell more Jersey.
The online hub and digital wallet pass brings together partner events, discounts and bespoke offers accessible for residents and visitors in a way that creates value for all. Q&A are asking local restaurants, hotels, attractions and activity providers to sign up for free to this island-wide local scheme, in time for the spring launch.
The Out and About platform works on a membership and partnership basis, encouraging product and service demand and increasing the desire of members to recommend and return,. O&A will provide accurate - often real-time - depictions of actual visitor behaviour, tourism trends and new business potential which can improve visitor satisfaction levels whilst helping local businesses get more bums on seats
As a partner with O&A, the hub allows you to reach our loyal and active member base, who will use O&A as a guide to select their dining establishments, leisure activities, beauty treatments and much more. The best part - you as a partner will have full control of the offers you list. O&A manages the logistics of the offers, events and announcements and get O&A members to you at off-peak times and you take the full payment. O&A does not charge local businesses a commission but instead relies on a small monthly fee from resident and visitors . Members will receive access to a plethora of discounted events, attractions and access to daily offers and flash secret sales directly to their inbox, webapp and O&A wallet pass. They can clearly see how much money they have saved each time they visit a venue, encouraging them to get out and about even more.
O&A and its members will build powerful loyalty for the partner brand, attract new customers, drive sustainable revenue and create up-selling opportunities.
The fear of missing out is something 30-year-old founder Bino and his team hope to eliminate. Not only will members be presented with offers, event announcements and local happenings, but they will have the opportunity to invite friends and family to join their Out and About journey. By sharing ideas, offers and co-creating shareable moments, Bino and his team hope to inspire islanders and visitors to discover all the unique experiences that can be enjoyed year-round in Jersey.
Visit Jersey welcome the addition of Out & About to the island. Inspiring islanders and visitors to discover our experiences year-round through products and services that deliver value for money, helps drive the productivity of our tourism partners. We’re all ambassadors for Jersey, so this is a great initiative for us all to support.