Premier Holidays Hosts Channel Islands' Roadshow in Liverpool, Norwich and Bournemouth

Premier Holidays held a Channel Islands roadshow for travel agents to increase their knowledge of the destination.

Around 120 agents attended three events hosted by Premier in Liverpool at HardDays Night Hotel, Norwich at Norwich Football Club and Bournemouth at Bournemouth Football Club, for an evening of destination training, prizes and refreshments.


Visit Jersey and Visit Guernsey, along with a number of hoteliers from Jersey and Guernsey, were on hand to give attendees a real insight into what both islands have to offer. Suppliers over the three nights included Handpicked Hotels, Mayfair Hotel, Red Carnation, Longueville Manor, Radisson and Bournemouth Airport.

A number of lucky agents also won goodies in a prize draw, with freebies including afternoon tea for two at one of Red Carnation’s London hotels, a La Mare Wine hamper from Visit Jersey, Easter egg and Prosecco from Mayfair Hotel, a Visit Guernsey hamper, and a place on Premier Holidays’ Guernsey fam trip in October.

Beverley Scarr, short haul general manager at Premier Holidays, who co-hosted all three events, said: “The roadshow was well received by agents – it was a great opportunity for them to enhance their knowledge and find out what Jersey and Guernsey have to offer.”

For more information or to book, please visit or contact one of Premier Holidays’ expert Reservations team on: +44 (0)8444 937 777.