BIM Workshop - London
On 28 January our Head of Trade, Sarah Barton joined the European Tourism Association at their British and Irish Marketplace event, BIM, held in London. This one-day B2B workshop brought together international tour operators, travel buyers and suppliers who have an interest in meeting tourism partners from across the UK and Ireland.
The workshop attracted over 250 attendees with 6500 plus meetings taking place throughout the day. The workshop appointments were created based on partner preferences and categories, with each partner having as many as 30 appointments throughout the day. As this event takes place at the beginning of the year it gave Visit Jersey the opportunity to get ahead of the competition and present the destination to a range of new and loyal partners interested to hear more about #theislandbreak.
Vakantiebeurs 50th Holiday Fair - The Netherlands
Between the 14 – 17 January, Sarah joined Dutch Tour Operator Sunair at the Vakantiebeurs 50th Holiday Fair, which took place in Utrecht Holland.
Sunair had a dedicated Channels Islands stand to build awareness of the destination and secure future bookings for their 2020 charter programme to islands. On the first day of the event the Sunair team hosted over 300 Travel Agents at their champagne reception where Oysters were enjoyed and destination knowledge was shared.
The fair proved to be hugely successful with over 100,000 visitors.