Around four or five times a year VisitEngland conduct a telephone survey among 500 accommodation establishments and 300 visitor attractions. The purpose of the study is to assess recent business performance and confidence about the forthcoming period. The most recent survey saw fieldwork taking place between 24 April and 2 May.
The key findings were:
- The later Easter appears to have benefited most businesses with 41% of accommodation establishments saying that guest numbers were up compared with the same period of last year and a further 39% saying that guest numbers were on a par with last year
- Attractions did even better with 63% saying that admissions were up on the same period of last year and 18% saying that they were at about the same level
- 88% of accommodation establishments were either ‘Very’ or ‘Quite’ satisfied with business performance over Easter and this was the case for 96% of visitor attractions
- Hotels and campsites fared well over the Easter period, while performance of guest houses and self-catering accommodation remained fairly consistent with the previous year
- All attraction types are showing growth so far this year, with a particularly buoyant period over Easter for larger attractions (with over 20k visitors) and attractions with an outdoor offer
- Looking ahead, an overwhelming majority of all sites (91% of accommodation and 98% of attractions) felt confident about their prospective performance up until early summer