Jersey Destination Plan
The Jersey Destination Plan (JDP) sets out future priorities and activities in a systematic way to grow Jersey’s visitor economy through to 2020. The JDP is a shared statement of intent. The ambition is to welcome 1 million visitors spending £500 million by 2030.
Jersey Statistics
2019 saw the highest number of holidaymakers coming to Jersey since 2001, with 439,200 overnight holiday visitors (up 6%)
Work with us
Visit Jersey provides a number of services to travel trade partners to help their clients discover Jersey. Our cooperative marketing programme supports the growth of Jersey’s tourism industry by investing in industry-led marketing initiatives to increase their marketing capacity, resulting in increased tourism revenue.
