The Jersey Destination Plan (JDP) sets out future priorities and activities in a systematic way to grow Jersey’s visitor economy through to 2020. The JDP is a shared statement of intent. The ambition is to welcome 1 million visitors spending £500 million by 2030.
The past year brought a solid performance for Jersey's visitor economy, with 705,000 visits putting us on-track to achieve one million visitors by 2030. The total amount spent on-island by visitors was £244m, or £346 per visit.
Visit Jersey provides a number of services to travel trade partners to help their clients discover Jersey. Our cooperative marketing programme supports the growth of Jersey’s tourism industry by investing in industry-led marketing initiatives to increase their marketing capacity, resulting in increased tourism revenue.
Visit Jersey Survey
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