Reporting to: Head of Marketing & Product
Contract: Full Time, Permanent
Management responsibilities: Third party PR agencies
About the Role:
Visit Jersey is the strategic body for inbound tourism, responsible for marketing Jersey to grow the visitor economy. Our mission is to promote tourism to and within Jersey in an innovative, economic and efficient way, delivering on our vision of a vibrant sustainable tourism industry.
The PR Manager role is to develop and implement Visit Jersey’s PR and media activity, building our consumer and stakeholder reputation and ensuring effective media coverage to support the growth in Jersey’s visitor economy, igniting pride and passion for Jersey by reminding ourselves and the world just how special Jersey is as a place to reconnect and revitalise.
A key focus will be to ensure that PR drives destination awareness and interest through consumer and trade PR in our key source markets (UK, France and Germany) and optimises every communication opportunity to amplify this ambition.
As PR Manager you will draft and oversee the creation of media releases and content through all communications channels, forge relationships with journalists and key influencers and manage the response to ‘crisis’ situations. You will also work with Visit Jersey’s PR agencies in our markets to ensure standout and great creative ideas aligning with Marketing and Product campaigns to ensure effective consumer PR.
Applications with a current C.V. and cover letter should be sent to email@example.com no later than Friday 6th August 2021.