Segmentation

An evidence-based approach to identifying best prospect consumer segments for Jersey as we plan our recovery strategy.

As we emerge from COVID, destinations globally are making a lot of noise. With pent-up demand for travel, our customers are being enticed by short breaks and longer holidays from all sides. To stand out in this crowded, noisy and different marketplace, now is the time to rethink our approach.

Although challenging, COVID has provided the chance for us to reset and present Jersey in a different way.

We can’t target everyone. So we’ve taken an evidence-based approach to identify our best prospect consumer segments across our core markets, UK, France and Germany based on their needs, motivations and behaviours. This document outlines our results and strategy for moving forward.

If you would like to learn more please get in touch with Julian Barber, Research & Insights Manager, Visit Jersey by email.

Visit Jersey Segmentation

Segmentation