Each month we focus content around keyword search terms that we know receive an uplift in traffic and that Jersey has relevant content to profile.
In September, the themes that we will focus content on, but aren’t exclusive, are the following:
- Coasteering and Caving
- Scenic and countryside
- Running and Marathons
We encourage you to look for ways to include content that is relevant to the above content themes within your own social plans.
NEW PAGES ON JERSEY.COM TO PROFILE
Each month we add to the existing content on Jersey.com, this content is written based around broader activity happening in the annual marketing plan, new product, events happening, or search traffic uplifts.
The Big Four in Three Days – A guide to eating your way through the most beautiful food in Jersey, the Channel Islands.
Channel Island Pride 2019 – One of the most colourful events on the islands’ calendar
September focused events that we encourage you to promote to give visitors reasons to visit Jersey and provide some inspiration for what visitors can do when they are in Jersey in September are as follows:
07 September - CI Pride
07 September - Breca Swim Run
11 - 15 September - Walking through autumn
12 - 15 September The Healthy Living Festival
12 September - Jersey International Air Display
13 - 14 September - Jersey Beer and Cider Festival
13 - 14 September - Jersey Regatta
25 - 28 September - Jersey Festival of Words
27 - 28 September - Super League Triathlon
28 September - Heritage Open Day
SEPTEMBER CAMPAIGN ACTIVITY
Serving up island life – Phase 2
For phase two, from September to November, we are embracing our unique food story and fresh experiences to give visitors an authentic serving of island life.
This autumn, we aim to position Jersey as a destination to rediscover yourself and reconnect with nature over a short island break.
The World’s Longest Oyster Flight …
To celebrate Jersey’s Field to Fork campaign and the 2019 oyster season, Visit Jersey is creating the world’s first oyster flight – The Jersey Oyster Flight - an experience taking inspiration from the wine flight format to truly showcase the seafood delicacy.
Groups of five will be able to book a table available on 14 and 15 September to enjoy a flight of 60 freshly shucked oysters at Sumas Restaurant.
To launch this experience, we have shot a short piece of content to bring to life the spectacular flight experience that promotes Jersey in a fun and playful way.
The content will be shared across social and PR to inspire travellers to visit Jersey.
View the content and share the content: www.jersey.com/oysterflight