Tourism's Contribution to Jersey.
Over a quarter of a billion pounds were spent on the island.
Visitors to Jersey
438,200 overnight stays
14M pounds in GST generated by visitors
Heritage & Nature
Jersey visitors contribute towards local charities who are devoted to looking after our environment and heritage.
Discover MoreAccommodation
Over 9,000 registered tourism bed spaces in hotels, guest houses, self-catering, hostels and campsites.
Discover MoreAttractions & Activities
Over 100 attractions and activities make Jersey a more entertaining and educational place to visit and live.
Discover MoreFood & Drink
Tourism supports 540 food and drink establishments for locals and visitors to tuck into a serving of island life.
Discover MoreConnectivity
Visitors support the viability of year-round air and sea access, over 20 UK and European departure points available.
Discover MoreJersey. Where Sea Meets Soul.
Our island story has been shaped by the sea. ‘Where Sea Meets Soul,’ Jersey’s spring-summer campaign, celebrates the elemental magic in our fresh sea air and wild beauty that makes you feel alive.
The campaign showcases Jersey’s stunning coastline, rich history, and charming countryside to inspire visitors. We have aligned the campaign theme by developing distinct propositions for each of our five core product pillars. These resonate closely with our audience’s motivation to travel and provide unique and compelling reasons to visit.
Help us make Jersey shine in 2024.
Discover our brand new asset library.
We are thrilled to announce the launch of our new asset library. With a streamlined look and feel, intuitive filtering and advanced search capabilities, our new and improved system is designed to enable you to find the assets you need quickly and easily.
The library offers a carefully curated collection of high-quality video and imagery content that captures the charm and vibrancy of Jersey. We encourage all of our valued partners, including media outlets, travel agencies and trade, to make full use of these assets to help us make Jersey shine in 2024.
Lead by the Government of Jersey
The Island Identity Project.
The Island Identity project is a government led initiative that endeavours to answer two simple questions – what makes Jersey special, and why does it matter?
Gain a broader understand of Jersey’s distinctive constitution, unique history, pristine environment, vibrant culture, and welcoming community through the Island Identity Project and Ambassador packs.