Summer Campaign

Jersey is a restorative place where you can feel empowered to do so much (or so little). A place where you can be together in the revitalising summer sun that fills you with new life. So when the time comes, you’ll be ready to dive back in, feeling alive, with a heart full of optimism and a smile on your face. Jersey, the island break where you’re free to feel however you want to feel. Discover our summer campaign.


 Help us to tell Jersey's story

  • Download the Trade Marketing Toolkit (below) to understand the campaign journey and messaging. This provides a framework for you to build your own marketing and PR campaigns.
  • Use the campaign video assets and imagery in your own marketing activity as a free marketing ‘hook’ to heighten awareness of your own business.
  • Register for Visit Jersey’s Media Library and gain access to a wide range of campaign imagery. Don’t forget - you can also share your own imagery on the library. 
  • Start planning your activities which celebrate summer in Jersey. This can include special offers, discounts, fun events and promotions. Update your product details on Visit Jersey’s MyListing Portal with summer offers and experiences to feature on the website. 
  • Use the hashtag #theislandbreak across your social channels. Download our social media guide on how to engage on social.
  • Keep in touch with what’s happening in your business. Share inspiration for content guides – how does your product celebrate the island break in summer? Contact
  • Share the campaign itineraries - include them in your customer communications, distribute them to your front of house teams and include them in 'welcome packs' to inspire visitors to experience the island break.

Summer Campaign Trade Marketing Toolkit