Find out how you can get involved with our latest campaign. The four-part content series ‘Find your Freedom’ celebrates the island break.
The series follows the experiences of four visitors to the island, from the surprising to the extraordinary, each showcasing a fresh perspective on a Jersey escape.
As well as Jersey’s stunning sights, each episode highlights the unexpected backstories of the characters by following their day on the island from sunrise to sunset: The Foodie Firefighter, an unlikely gastronome explores the culinary offering; The Surfing Grandpa, an experienced wave rider takes on Jersey’s smooth sets; The Hiking Hipster, a Doc Marten clad East Londoner hikes the stunning coastline; and The Cycling Cabbie, a London taxi driver trades in his four wheels for two on Jersey’s Green Lanes.
The stories share the message that some things are not what they seem. This is a nod to Visit Jersey’s successful brand relaunch which aims to shift perceptions of the island and encourage new visitors, by showcasing the emotional benefits of Jersey as ‘the island break’.
The campaign will run until July 2017 including on-demand TV, digital, social media, email marketing and PR.
This push has already seen a third year of consecutive growth in visitors to Jersey, with 2017 already proving to be another strong year.
Download the toolkit below to find out how you can get involved and access campaign imagery from our media library here.
Trade Marketing Toolkit