Trade Strategy

Our vision is to build a balanced portfolio of trade partnerships engaged in the telling Jersey’s story.  Delivering year round accessibility and sustainable growth in visitor volume and spend. We will work with our industry partners to distribute and extend reach of our tourism product

St Ouen

Getting the Basics Right

Make Jersey and easy to switch on destination


Bring Jersey to Life

Amplify the islands story through the trade


Optimise Partnerships and Identify Gaps

Maximise Distribution


Build a Balanced Market Portfolio

Deliver a good spread of visitors across markets to minimise any industry risk elements, which may impact volume

Trade Strategy 2018

Trade Strategy 2019

Trade Strategy 2020