Travel trends

VisitBritain Consumer Sentiment Tracker

The latest UK Sentiment Tracker to 07 March 2022 has showed consumer confidence in taking domestic as well as overseas trips over the spring period and over the next 12 months has increased since previous waves of the survey. The primary deterrents to UK travel are now personal finances, the weather and the rising costs of holidays. The deterrents are similar for overseas trips, but there is still some concern about the potential quarantine risk. Rising costs of travel are now more of a predominating concern than the fear of Covid and associated travel risks and restrictions.

European Travel Commission Sentiment Tracker

The latest ETC Sentiment Tracker to the 3rd week of March 2022 has showed increasing travel optimism amongst European consumers despite the conflict in Ukraine, although there has been a slight increase in concern over the economic situation and personal finances. While many have decided to travel over the coming season, only 25% have booked their next trip. Sun & Beach holidays are European’s top choice for the upcoming summer, followed by City Breaks and Coast & Sea trips. Flexible cancellation policies and fully-lifted travel restrictions are the leading confidence boosters.

VisitBritain European post EU-exit research

VisitBritain have published research (undertaken between February 2022 – April 2022) which includes analysis of levels of passport and ID card ownership amongst Europeans, to gauge their understanding of conditions for travel to Britain and their perceptions. Some key insights include:

  • Almost 7 in 10 (69%) of European international travellers own a passport although this varies significantly between countries - in France this figure is only 59%.
  • While about 7 in 10 Europeans correctly understand that they need a passport to travel to the UK, more than a third (36%) still believe that a national ID card is valid for entry, which is no longer the case. This number rises to 45% in France and 40% in Germany. There may be a need to provide more information to these markets.
  • The majority of Europeans surveyed who do not currently hold a passport state they would get one to enter Britain. However, 15% said that they would stop travelling to Britain as ID cards are longer accepted. This rises to nearly one in five (19%) in both France and Germany.

VisitBritain European Post EU-Exit Research May 2022

Traveller Value Index 2022 Outlook - Expedia Group 

Expedia Group recently published a report on Traveller Value Index - some key insights on future predicted travel trends from the report are detailed below, and you can access the full report on the download link. 

  • Leisure travel will return with more frequent, shorter trips
  • People will spend more on travel compared to pre-Covid
  • Accumulated loyalty points will help to fund trips
  • International travel will start to make a comeback
  • Booking flexibility will remain a top priority
  • People will travel more responsibly and consciously
  • Sustainability will become more important
  • Increased focus on travel for personal wellbeing

The Skift megatrends 2025 report. 

Explore insights around the key trends that are expected to shape travel in a post-COVID world.

The Skift megatrends 2025 report includes useful insights on the below topics:

•    Travel’s New Cadence Is More Deliberate, Introspective and Soulful
•    Backyard Tourism Is On a Pedestal But Far-Flung Exploration Recovers
•    Hotels Are Back With Big Upsides for Owners Who Stuck Out the Hard Times
•    Work From Anywhere Spurs a New Type of Business Travel
•    Asia Bulks Up Even As It Looks Inward
•    Travel Sectors Get Scrambled, Definitions Blur
•    The Subscription Model Becomes a Staple of Travel Industry Renewal
•    Humbled Airlines Back Away From Any Brash New Ventures
•    Cruise Lines Partner, Prune and Take Refuge In Their Private Islands
•    The Rise of Global Mobile Wallets Upends Travel Payments
•    The Robots You See and the Ones You Don’t Accelerate Automation
•    More Mainstream Short-Term Rentals Cope With New Headwinds
•    Product Mediocrity Seeds a New Era of Travel Industry Disruption
•    Renewed Strength Matters in 2025


ABTA has identified five key trends that are shaping people’s travel plans for 2022, based on expert insight and research, as well as booking data from their Members. 

  • Catching up on missed holidays
  • More reliance upon travel agents and experts
  • A trend toward domestic cruise ‘seacations’
  • Added protection and peace of mind from a package holiday
  • Travel for reconnection with family and friends

    ABTA report - Travel in 2022