Q1 COVERAGE ROUNDUP
During the first quarter of 2017, Jersey was included in multiple consumer news articles in national and consumer print and online titles. Publications included The Observer, Guardian online, AOL, Red and Grazia, reaching our target audience of 35 – 55 year olds.
Articles included strong positive sentiment for the island break including, “the island is small but big on personality”, AOL and “Jersey has it all – unspoilt beaches, chic shops and incredible seafood, and it’s all just one hour away”, Grazia.
Grazia and the Observer both contained fact boxes with travel and accommodation information. Articles were positive and all coverage contained at least one image of Jersey, links to Jersey.com as well as key “the island break” messaging.
Q2 COVERAGE ROUNDUP
During the second quarter of 2017 Jersey continued to be included in top tier national and consumer media titles. We achieved quality features including x3 pieces in the Metro Online, a destination feature on The Mirror Online and a double page spread in Star magazine featuring beautiful imagery of our partner’s properties and Jersey landscapes.
Easter was a big coverage driver with Jersey being featured as an ‘Eggs-cellent’ Easter break in Best and Woman’s Own. The Jersey Royals season was a timely hook to secure coverage on Jersey as a foodie destination on BBC Radio 2 and helped to secure foodie influencer press trips.
As well as coverage achieved we have upcoming press trips secured with Hello, Marie Claire, GQ and BBC Radio London – all of whom are very keen to check out our beautiful island!
Q3 COVERAGE ROUND UP
The third quarter of 2017 for Jersey saw top tier national, consumer and influencers travel to #theislandbreak; City A.M., Heels In My Backpack, Hello Magazine, Marie Claire, Mondo Mulia, The Wandering Quinn and The Wanderlust Bug.
We secured several pieces of national and consumer coverage in City A.M. “4 hours in…”, Fabulous Magazine “The Bucket List”, The Times “Get your wetsuit on! and GQ Online “How to spend 48 luxury hours in Jersey, the largest of the Channel Islands”, to name a few.
We also saw coverage from high reaching influencers including Heels in My Backpack, Mondo Mulia, The Wandering Quinn, The Wanderlust Bug and Heels In My Backpack. All of these influencers shared their #theislandbreak adventure through Instagram stories, Instagram, Facebook and Twitter posts.
As well as this coverage, we secured upcoming press trips with Beautifully Travelled, EatnLondon, Certified Nosh, The Sun Online and The Sun print, Suitcase Magazine, The Handbook, The Crowded Planet and Netmums.