During the first quarter of 2017, Jersey was included in multiple consumer news articles in national and consumer print and online titles. Publications included The Observer, Guardian online, AOL, Red and Grazia, reaching our target audience of 35 – 55 year olds.
Articles included strong positive sentiment for the island break including, “the island is small but big on personality”, AOL and “Jersey has it all – unspoilt beaches, chic shops and incredible seafood, and it’s all just one hour away”, Grazia.
Grazia and the Observer both contained fact boxes with travel and accommodation information. Articles were positive and all coverage contained at least one image of Jersey, links to Jersey.com as well as key “the island break” messaging.